In a ground-breaking fusion of heritage and hip-hop, Hanumankind, along with Bijoy Shetty and Kalmi, dropped Run It Up—a high-energy music video celebrating India’s cultural depth and warrior spirit. The video is a kinetic tribute to martial and ritual traditions like Kerala’s Theyyam and Tamil Nadu’s Silambam, interwoven with gritty urban aesthetics and bold musical storytelling.
At the heart of its impact lies the powerful juxtaposition of past and present—and that’s where Prasad Corporation stepped in.
Our Technical Contribution:
🎨 Colourization: Prasad’s role was to breathe new life into rare black-and-white archival footage, carefully colourized to blend seamlessly with the vibrant palette of the contemporary visuals. From grainy monochrome to emotionally rich colour, each frame was handled with precision and respect for cultural authenticity.
🖥️ Frame-by-Frame Detailing: Using our proprietary AI-assisted pipeline and manual artist intervention, the old footage was enhanced with skin tones, textiles, natural surroundings, and ceremonial elements—all recreated with period-accurate references and cinematic flair.
This collaboration underscores how technology and tradition can come together to create something timeless and emotionally resonant. Run It Up isn’t just a music video—it’s a celebration of Indian identity across eras.
At Prasad Corporation, we don’t just restore the past—we reimagine it for today’s screens.
