Released on April 10, 2025, Good Bad Ugly marked the return of superstar Ajith Kumar in a high-voltage action drama directed by Adhik Ravichandran and produced by Mythri Movie Makers. With music by G.V. Prakash Kumar, the film generated massive pre-release buzz—and delivered a true spectacle, especially in its Standard and EPIQ formats.
Behind the scenes, EFX Interactive, the VFX vertical of Prasad Corporation, played a key role in shaping the film’s visual language. Tasked with delivering large-scale VFX across multiple action set pieces and atmospheric enhancements, our team ensured that every frame resonated with intensity, scale, and precision.
Our Technical Highlights:
🔧 Complex Action Compositing: High-speed chases, explosions, and stylized action blocks were enhanced with digitally composited effects, simulated debris, muzzle flashes, and background extensions.
🌌 Environment & Set Extensions: Our artists created hyper-realistic digital environments that extended physical sets into expansive cinematic spaces—vital for large-format screens like EPIQ.
🖥️ Seamless FX Integration: Leveraging a mix of various VFX softwares and new technologies for real-time look dev, we ensured smooth VFX transitions across formats and frame rates.
🎯 High Throughput Pipeline: With our custom production pipeline and robust QC workflows, EFX delivered shots at scale, maintaining creative fidelity and technical precision.
This collaboration reaffirmed EFX Interactive’s position as a go-to partner for large-format VFX projects in Indian cinema. With a blend of technical mastery and creative alignment, our team continues to set new benchmarks in visual storytelling.
At EFX Interactive, we don’t just enhance stories—we engineer experiences.
