From the Desk of Abhishek Prasad, Director & CTO
At Prasad, we have always believed that leadership is not about following trends, but about setting them. Staying true to this philosophy, I am delighted to share some of the key developments that mark yet another exciting chapter in our journey.
HDR by Barco – Setting New Standards in DI
We have successfully restarted our DI operations in Chennai with the world’s largest HDR by Barco color grading suite, bringing the latest technology to our filmmakers. Building on this momentum, we are actively working on extending these capabilities to Hyderabad and Mumbai very soon.
Prasad Recreational Centre (PRC) Opening in August
Prasad Recreational Centre (PRC) is the city’s newest destination for sports, fitness and fun. Designed to bring together athletes, enthusiasts and families, PRC features a state-of-the-art 7v7 football turf, four world-class pickleball courts and two premium paddle courts, alongside a multi-brand sports equipment store and a refreshing F&B bar. Whether you come to compete, practise or unwind, PRC is built to be a hub of energy and community — the kind of place where work-life balance actually happens.
Area 51 Madurai – Entertainment Redefined
Area 51 is Madurai’s newest gaming and entertainment hub @ Vetri Cinemas, bringing together the thrill of arcade games, immersive VR experiences, high-energy Laser Tag battles, premium Bowling lanes, and family-friendly attractions under one roof. This is the second destination after the one in our Hyderabad Mall (Prasadz), designed for gamers, thrill-seekers, and casual hangouts creating unforgettable memories with friends, colleagues, or family—all in one electrifying space.
PFL Hyderabad – State-of-the-Art Transformation
The Hyderabad facility is undergoing a complete transformation, starting with Phase 1, which introduces cutting-edge dubbing rooms. This is the first step in a three-phase plan to reimagine the entire Hyderabad campus and elevate it to global standards.
The Future of Prasad – Always Ahead of the Curve
Looking ahead, Prasad will continue to be the first mover in adopting and delivering breakthrough technologies for the media and entertainment industry. At the same time, we are upgrading our existing facilities, breathing new life into our iconic buildings, and ensuring our teams work in environments that are modern, inspiring, and full of energy.
At Prasad, the future is not something we wait for—it’s something we create. Together, with technology as our foundation and creativity as our compass, we will continue to define new possibilities for the industry.
Warm regards,
Abhishek Prasad
Director & CTO
