Released on February 14, the first single “Don’t Know Why” from the upcoming film Magic has quickly become a chart-topping favourite—thanks to its heartfelt lyrics, visually stunning frames, and the unmistakable musical signature of Anirudh Ravichander.
Prasad Digital Film Labs played a key role in crafting the look and feel of this romantic number through our advanced color grading pipeline. Executed by our experienced grading artists using industry-leading tools, the video was enhanced for both emotional impact and visual fidelity. The result? A warm, luminous visual palette that perfectly complements the track’s youthful energy and soulful mood.
From precise skin tone balancing to atmospheric depth and colour consistency, every frame was fine-tuned to elevate the viewing experience and meet the cinematic expectations of modern music lovers.
We’re proud to contribute to yet another culturally resonant project that combines cutting-edge post-production with artistic storytelling.
