At Prasad, we are transforming classic black & white films into vibrant, modern masterpieces using our advanced A.I. and proprietary colorization technology. Our team has perfected the art of colorizing films, making the process more cost-effective and accessible than ever before.
In recent months, we’ve had the privilege of colorizing four iconic Marathi films: Songadya, Pandu Hawaldar, Ekta Jiv Sadashiv, and Andhala Martoy Dola. These films, now brought to life in colour, were successfully broadcast on Zee Talkies and have garnered impressive TRP ratings, proving the immense popularity and audience engagement that colorization brings. The response has been overwhelmingly positive, with viewers – especially younger audiences – rediscovering these classic stories in a new light.
Why Colorize Your Films?
Colorization is not just about adding colour; it’s about breathing new life into the past. Here’s why it matters:
- Engagement with New Audiences: Colorizing classic films helps capture the attention of younger viewers who may not connect with black & white films.
- Renewed Relevance: Colour adds a fresh perspective, reviving content for modern times.
- New Revenue Streams: A newly colorized film opens up opportunities for distribution to new platforms, markets, and formats, generating new income.
- Boosted Viewership: The successful broadcast of colorized films like Songadya on Zee Talkies proves that colorization can significantly boost TRPs, offering an exciting way to re-engage audiences.
Thanks to our proprietary workflow and extensive research, we ensure that every colour choice is historically accurate and appropriate to the era of the film. This means that we don’t just bring colour – we bring the right colour, making the process both authentic and immersive.
A Growing Trend in the Industry
The process of colorizing films has existed for over 120 years, dating back to Georges Méliès’ 1902 classic A Trip to the Moon, which was presented in hand-coloured prints. While colorization once carried a reputation for being an expensive and time-consuming process, advancements in technology – especially through AI – have made it a far more efficient and affordable option.
At Prasad, we are proud to be at the forefront of this transformation, offering affordable, high-quality film colorization services that allow your films to reach new heights.
